Privacy Policy

Our commitment to protecting your privacy

At Link Finance, safeguarding your privacy and ensuring the security of the information you share with us is paramount. We fully comply with privacy laws and place great importance on protecting your data.

By accepting this statement, you authorise Link Finance Limited to share this application with a third-party entity, the Finance Companies. You acknowledge that either Link Finance Limited or the Finance Companies may undertake the following actions:

You comprehend that Link Finance Limited/the Finance Companies will request your personal information to conduct a credit check using Equifax or Centrix credit report service. Equifax or Centrix will provide us with the necessary personal information.

We will share your personal information with Equifax or Centrix, and they will securely store and utilize this data to provide their credit reporting service.

You recognize that if other Equifax or Centrix customers use their credit reporting service, Equifax or Centrix may disclose your information to those parties.

You understand that we may continue to utilize Equifax or Centrix’s credit reporting services for credit-related purposes, including monitoring updates to your information.

You are aware that in the event of default on payment obligations, information about the default may be shared with Equifax or Centrix, and they may further disclose this default information to other Equifax or Centrix customers.

We understand how important it is to protect your personal information. This document sets out our privacy commitment regarding the personal information we hold about you and what we do with that information. It is important that you are confident that any personal information we hold about you will be treated in a way that ensures the protection of your personal information.

Our commitment regarding personal information is to abide by the Privacy Principles set out in the Privacy Act 2020 (or any successor legislation) (the Privacy Act) and all other applicable laws. This Privacy Policy applies in addition to and does not limit our rights and obligations under the Privacy Act and other applicable laws.

Who are we

References in this Privacy Policy to “we”, “us”, and “our” means Link Finance.

Your authorisation 

By providing us with personal information, engaging us to provide you with services, or using our website, you consent to the collection, use, storage and disclosure of personal information in accordance with this Privacy Policy.

Changes to our Privacy Policy 

We may change our Privacy Policy occasionally by publishing an updated version on this page to reflect changes in the law and our business needs so long as the changes do not disadvantage you. By continuing to engage us or use our website, you will be deemed to have accepted the updated Privacy Policy.

What personal information do we collect? 

When we refer to personal information, we mean information that identifies or can identify you. This includes, for example, your name, date of birth, address, contact details, employment details, bank account details, bank transaction history and driver’s license. If you engage us to provide services, we may collect personal information about your financial situation to process finance applications and insurance products.

Why do we collect your personal information? 

We collect your personal information for our and relevant third parties services and relationship with you: “Who do we disclose your personal information to?”). For example:

  • responding to your requests or inquiries;
  • providing services to you.
  • sending communications and direct marketing to you about products and services we think may be of interest to  you (whether through the mail, telephone or electronic means (including email and SMS/MMS);
  • market research; and
  • any other purpose authorised by you or the Privacy Act.

If you do not wish to receive marketing information, you may opt-out at any time by notifying us.

We may also collect personal information (including credit information and health information) on behalf of the lenders, insurers and other providers of Products that you choose to apply for (Product Providers). Product Providers will have their Privacy Policy that applies to the information that we collect on their behalf.

How do we collect your personal information?

Generally, we will collect your personal information directly from you. For example, we collect your personal information directly from your use of our website and the information that you submit to the website. We also collect your personal information if you use our website’s “contact us” functionality and provide personal information during conversations between you and us.

We may also collect your personal information

  • credit reporting agencies (Equifax’s or Centrix credit)
  • with your authorisation, banks (e.g. through the use of illion Bank Statements) and employers;
  • Product Providers (e.g. during the term of any finance loan or insurance we have arranged on your behalf to answer your queries or assist you with your financial arrangements as your circumstances change). If applicable, the Product Providers may also periodically disclose your loan balance or premium to us in connection with the payment of ongoing commitment over the term of your loan or insurance and
  • any other person authorised by you or the Privacy Act.

Suppose you provide any personal information about anyone else to us. In that case, you confirm that you have collected that personal information in accordance with the Privacy Act and that the individual concerned has:

  • authorised the disclosure to us and the collection, use and disclosure of their personal information by us in accordance with this Privacy Policy and
  • has been informed of their right to access and request correction of their personal information.

Updating your personal information

We will generally rely on you to ensure the information we hold about you is accurate. If any of your details change, please let us know as soon as possible by contacting us.

Who do we disclose your personal information to?

We may disclose your personal information to the following people if we consider it necessary to do so for the purposes described in section 6 above:
Finance companies and their associates;

Product Providers and other prospective lenders, third parties or other intermediaries in relation to your finance or insurance requirements (including a prospective lender’s insurer (if any), any person with whom a lender or insurer proposes to enter into contractual arrangements, any person who provides a guarantee or security and any trustee and any assignee or potential assignee of a lender’s or insurer’s rights);

  • our referral partners who can help you with other services;
  • contractors or service providers;
  • investors, or any entity that has an interest in our business or any entity to whom we consider assigning or transferring any of our rights or obligations or selling all or part of our business;
    anyone who we are legally required or authorised to share your information with, including regulators and government agencies;
  • to auditors to ensure we are providing services to you that are in your best interests and in accordance with current regulations;
  • your employer and referees, as well as credit reporting and identity verification agencies; and
  • any other person or entity authorised by you or the Privacy Act.

You acknowledge and agree that credit reporting agencies may hold your credit information (including default information) on their systems and use it to provide their credit reporting services, including providing your credit information (including default information) to their customers.

Before disclosing your personal information to another person or organisation, we will take all reasonable steps to satisfy ourselves that the person or organisation commits to protecting your personal information at least equal to our commitment.

Do we disclose your personal information to anyone outside New Zealand?

We may use cloud storage to store our personal information about you. The cloud storage and the IT servers may be located outside New Zealand. We may also disclose personal information to third-party suppliers and service providers located locally or overseas for some of the abovementioned purposes.

Our Website

Cookies and IP addresses

When you access our website, we may send a “cookie” (a small summary file containing a unique ID number) to your computer. This enables us to recognise your computer each time you visit our website. We also use cookies to measure traffic patterns, determine which areas of our website have been visited, measure transaction patterns, analyse trends, administer the website, track users’ movements and gather broad demographic information. We use this to research users’ habits to improve our website and service offerings. Our cookies may record information such as your Internet Protocol (IP) address (that is, the electronic addresses of computers connected to the internet), your device and browser type, operating system, the pages or features of our site to which you have browsed and the time spent on those pages or features, the frequency with which you use the site, the search terms that.
You have used the links on our site that you have clicked on or used and other usage statistics.

While our cookies do not collect personal information, if you submit your name and email address as part of your usage, we will link that personal information with the cookies information we have previously collected from you. If you do not wish to receive cookies, you can set your browser so your computer does not accept them.


As our website is linked to the internet, and the internet is inherently insecure, we cannot provide any assurance regarding the security of transmission of information you communicate to us online. We cannot guarantee that the information you supply will not be intercepted while transmitted over the Internet. Accordingly, any personal information or other information which you transmit to us online is transmitted at your own risk.

Links and third-party advertisements

Our website may contain links to other websites operated by third parties. Our website may also display advertisements that third parties host. We make no representations or warranties in relation to the privacy practices of any third-party website or advertisement providers, and we are not responsible for other privacy policies or the content of any third-party website or advertisements. Third-party websites are responsible for informing you about their privacy practices. Our online advertising network partner may use cookies, web beacons or other web tracking techniques to collect non-personally identifiable information about your activities on the website and other websites that you may visit to provide you targeted advertising based upon your interests.

Are you required to provide personal information to us?

You are not required to provide any personal information to us. Still, if you choose not to, it might affect our ability to provide services to you and your ability to obtain finance, insurance and other Products from Product Providers. In most circumstances, it will be necessary for us to identify you to do business with you successfully. However, where it is lawful and practicable, we will offer you the opportunity to do business without providing us with personal information, for example, if you make general inquiries about interest rates or current promotional offers.

You may interact with our website anonymously, but we cannot contact you unless you provide your personal information.

Access and correction to your personal information

You may access and request correction of any personal information we hold about you at any time by contacting us. We may charge a fee for our reasonable costs of retrieving and supplying the information to you.

Further information

If you have any questions about our Privacy Policy or your personal information, please get in touch with us.

This Privacy Policy was last updated on 21/07/2023